Category Archives: marketing

Victory! Advertising Standards Authority Upholds our Complaint!

In the middle of the (Thai) night, slightly out of kilter after all the flying, and up with jet-lagged (or rather, jet-fuelled) children, I got the very good news by email that the Advertising Standards Authority had upheld a swathe of complaints against this billboard: The advertisement, like several others for the services of this […]

Read More

Everyday Misogyny: What’s wrong with Air New Zealand’s Swimsuit Safety Video?

Update: I’ve been getting my complain on! For my early correspondence with Air New Zealand and the Advertising Standards Authority, click through to this update, and for Air New Zealand’s flabbergasting response to my ASA complaint, head here. I wrote most of this post a few days ago on a plane. I was flying home from […]

Read More

Toys for Future Engineers #2: GoldieBlox

In a pleasingly familiar story, Debbie Sterling, a Stanford engineer, wants to introduce girls to the world of engineering. She’s created GoldieBlox, a set of adventure books, where the reader helps Goldie solve problems using mechanical tools that come with the books. Debbie funded GoldieBlox through Kickstarter, reaching her goal in five days. Yay, Debbie! […]

Read More

UA-34935453-3